Black Friday is the day of the biggest shopping frenzy in the world. Last Friday, in November, hundreds of millions of consumers set off on a hunt. They want to buy their dream items and gifts at sensationally low prices, and the retailers promise them that this will be the case. Unfortunately, the emotions that accompany this “holiday” are so strong, that in consequence, instead of saving money, we simply spend much more. This is determined by a simple mechanism that has been known for years.
Time limit of the offer
The driving force behind the whole idea of Black Friday is that consumers feel compelled to spend their money internally because they will not be able to do so again. After all, only on this Friday of the year you can buy a television for half the price and a console with two pads and three newest games free of charge. So you have to hurry up, and when the product you have seen reaches the basket, it’s not too bad to check if there are any other interesting opportunities, so “in stock”.
In this way, we start spending money without remembering it. The prices crossed out are imaginative, and the slogan “reduction” causes the blood to boil. Psychologists have long since described this phenomenon as a “hunter’s syndrome”. Because modern society does not have to hunt for animals, we are replacing this with hunting in shops. Black Friday, on the other hand, is a great ricket.
Willingness to make ill-considered purchases
Black Friday is the day when consumers most often decide to spend their money on something they have not considered before. If, however, we have such a great opportunity, we should not take advantage of it, isn’t it? This type of thinking causes that instead of e.g. PLN 200, we spend PLN 2000, not worrying about how later we will fill the hole in the home budget.
The final is easy to predict. Something that was supposed to make it possible to save, for example, several hundred zlotys, actually resulted in spending much more money. Discipline in the face of well-packed promotions by marketers is extremely difficult and a smaller proportion of consumers taking part in Black Friday succeeds.
Exceptional promotions only once a year? Bzdura!
That is the most important thing to remember. In the age of online shops and aggressive struggle for customers (or rather for their wallets), retailers cannot afford to organize one spectacular promotion. After Black Friday comes Cyber Monday (action in e-shops), later is Boxing Day, January sales, spring, summer, school, autumn promotions and so on, and so on.
Conclusion? If you really want to save money, don’t take part in Black Friday or focus only on finding the product you really need. If you don’t find it, don’t buy anything else. Wait for more occasions and don’t spend money pointlessly. That’s what shopkeepers want, and that’s what they’re the only ones to really win on Black Friday.