How odour increases sales of food products

  • By Mary J. Young
  • October 16, 2018
  • Comments Off

What is aromatamarketing?
Aromamarketing or – under a different name – fragrance marketing is a different concept of sensory marketing (one of the branches of basic marketing). It consists in aromatising the premises of a company, a shop or any other place in order to create a pleasant atmosphere and encourage potential customers to buy, stay longer in a given place, and thus increase the revenue of the brand. Aromamarketing is a tool that helps to build the image of a company, and a properly selected fragrance will allow customers in the future to subconsciously identify a brand with high quality services or products. What’s more, fragrance marketing will make potential contractors associate the company with fragrance.
How does aromatamarketing work?
Fragrance marketing works directly or indirectly and influences the decisions related to the final purchase of a given product by the company. Usually, this form of promotion is of an advertising nature, it is supposed to attract attention, fall into subconsciousness and ultimately bring image and material benefits to the company.
Aromamarketing is primarily about spreading (spraying) the right odour in a particular room or place. The aroma is intended to evoke certain emotions, feelings and behaviours. It is typically used in workplaces to increase the efficiency and effectiveness of their work, as well as in commercial and entertainment spaces – grocery stores, restaurants, cafes.
Examples of the use of flavour marketing
One example is a restaurant, club or café where you can both dance and meet friends and eat something. Most often, a strong aroma spreads in such a place, which is aimed at creating a feeling of hunger and encouraging guests to take advantage of the culinary offer. This in turn allows to increase the profit of a given place.
To a large extent, food companies, such as bakeries and shops offering, for example, sweets, reach for aromatamarketing. The smell of baked, still warm rolls, yeast or the smell of bars coated with chocolate can encourage you to take advantage of the offer and unplanned purchase.
Aromatising effects
Nice atmosphere, captivating smell and influence on the senses make the customers not only want to use the services of a given company, but are also willing to return to a specific brand. As it turns out, fragrance marketing has a significant impact on the growth of sales of goods and services – by as much as thirty percent. What’s more, customers appreciate (subconsciously and not only) certain products thanks to their fragrances and firmly believe that they are of the highest quality.
Smell marketing statistics also confirm that there is less stress among customers due to, for example, being in a new location or being under pressure due to too much choice. Another noteworthy effect is the desire to re-purchase a product or to choose a product with a similar smell.
Aromatic marketing and sales of food products
Aromamarketing is a relatively new form of marketing, but it is perfect for food products. The tasty smell of the products will make customers reach for them, regardless of the price.
Fragrance marketing is currently one of the most effective forms of advertising and it turns out that it can work much better in relation to, among others, the form of music promotion or even visual marketing.
Source: – Diffuser diffuser
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