Before starting a SEO campaign, business owners should be well informed about online marketing to get a basic idea of what SEO is like. Otherwise, they may fall victim to dishonest companies.
In a world of SEOs, companies or unscrupulous individuals can use the ignorance of company and business owners to launch inefficient, costly and unethical SEM campaigns that at best provide minimal impact or at worst remove the site completely (de-indexed) from search results.
This does not mean that cheap SEO is better. This approach usually means that the results will be below standard. And this is somewhat understandable why some business owners are tempted to make promises in a quick, good and inexpensive way. Unfortunately, as in any other industry, such behaviour does not simply work in SEOs either, and it can cause additional harm. Business owners simply don’t have time to learn this branch of Internet marketing, which is often wrapped in secrecy and a hint of mysticism for outsiders.
Planning SEO campaigns
As the owner of your company, you should first check the Google Webmaster Guidelines and know that they are being followed. The next step is to set the goals and objectives of the campaign.
Unlike the PPC campaign, SEO takes time and is a kind of investment that pays off in the long run. The process of adding content, establishing technical issues and getting links never really ends.
However, although the SEO campaign is “liquid”, there are still a number of guidelines that will shape the efforts:
An audit of SEO issues must be carried out regularly to ensure that the website is in good technical condition and that problems and obstacles to SEO have been diagnosed and repaired.
Link control can at some point become a deliverance, in the sense that it prevents penalties from being imposed by updating Penguin. Then it’s best to be a few steps ahead of the warning about the “unnatural links” that may appear in your inbox when someone decides to help you.
Key words research and analysis is SEO daily bread. The inclusion of more keywords in the campaign, which are often searched for and their inclusion in the optimisation process is the basis for a well conducted SEO optimisation.
. The inclusion of more keywords in the campaign, which are often searched for and their inclusion in the optimisation process is the basis for a well conducted SEO optimisation. Competition analysis is also a routine practice as it will help you keep up with and even overtake your competitors.
Content marketing is a continuous task that takes place according to a set schedule. The aim is to find links and provide useful resources that can be useful for Internet users.
Do not be afraid to ask, a responsible SEO agency should be transparent and honest about its methods.
How to choose the right agency for your SEO campaign
