Ecommerce and the importance of good shipment preparation

  • By Virginia McDonald
  • October 26, 2016
  • Comments Off

Internet commerce is a very dynamic business branch, which is developing at a huge pace. The number of new online shops and customers willing to use such services is growing every day. Such high competition on the market makes customers pay attention to numerous issues before choosing where to shop. One of the main factors determining the choice is the cost of delivery and the speed of dispatch. In addition, it is also very important how the goods are packed for transport. Therefore, we will try to see how to properly prepare products for shipment and what mistakes to avoid.

First of all, it is worth to make sure that the appearance of our shipment is aesthetic. In the end, it is a kind of showcase of our shop and builds its image. Most of the products on sale already have the packaging provided by the manufacturer, which is a great help during packaging. However, it is also worth considering the use of a corporate box. You can use the services of a company that offers printing on boxes and make sure that each shipment has a special brand with the logo of our shop. However, if the product does not have its own packaging, we have to deal with it in a different way and use appropriately sized cardboard boxes for this purpose. If the items you sell are of a large size or have a very irregular shape, you should also consider the possibility of sending them as pallet shipments – stretch foil will certainly secure such shipments. This is quite expensive, but it ensures greater safety for the goods transported.

When packing the goods, remember also that it should not be allowed to move inside the packaging. Airbags and bubble film are ideal for solving this problem. The object protected in this way has practically no right to be damaged during transport.

Another important element is the proper marking of our shipment. If the goods you are shipping are highly vulnerable to damage, it is advisable to stick a piece of packaging tape with the information “cautious”. Attention to glass, etc.

What mistakes should I avoid? Customers like to have a sense of control and the ability to make decisions. Therefore, do not limit your ability to deliver to a single courier company. Give you a choice. So remember to include in your shipping offer services of the biggest courier companies such as UPS, DHL or DPD.

It is also worth betting on the integration of the online shop with the shipping system. This will save us a great deal of time as a vendor and avoid all sorts of errors and misunderstandings.

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